Marketing and Advertising for Home Businesses
A collection of informative articles, links and other resources for marketing and advertising a home business. Using Internet marketing to promote your home business and make money.
6 Ways to Generate the Best MLM Leads
Lisa Willard provides a list of 6 ways to generate multi level marketing or MLM leads for a business.
Lisa Willard provides a list of 6 ways to generate multi level marketing or MLM leads for a business.
Home Business Marketing 101
Home business marketing typically means marketing with a small budget. Effective marketing is crucial for any business to grow. Basic prinicples and terms used in marketing are discussed.
Home business marketing typically means marketing with a small budget. Effective marketing is crucial for any business to grow. Basic prinicples and terms used in marketing are discussed.
Getting to Know Your Market and Competition
How will you differentiate yourself from your competition? What is your value proposition? What is your competitive advantage?
How will you differentiate yourself from your competition? What is your value proposition? What is your competitive advantage?
Make Your Marketing Pay Off
With most home based businesses focused on driving fat out of their operations, it is time to figure out which marketing efforts are working and which need to be cut. This article by guest author Erica Olsen lays out tips for getting the most from your marketing efforts.
With most home based businesses focused on driving fat out of their operations, it is time to figure out which marketing efforts are working and which need to be cut. This article by guest author Erica Olsen lays out tips for getting the most from your marketing efforts.
Creating a Logo for Your Business
Creating a logo for your business can help establish brand recognition for your small business. This article discusses business logos, desiging your own or hiring a professional to design your logo.
Creating a logo for your business can help establish brand recognition for your small business. This article discusses business logos, desiging your own or hiring a professional to design your logo.
Strategic Messaging For Direct Marketing Materials
Strategic messaging should be a routine exercise for any home business.Your marketing materials only represent the beginning of a much larger dialogue with your customers. Here are a few tips for initiating and growing this relationship.
Strategic messaging should be a routine exercise for any home business.Your marketing materials only represent the beginning of a much larger dialogue with your customers. Here are a few tips for initiating and growing this relationship.
Building A Lasting Organization Through Competitive Advantage
What does your company do best? Or better yet, what can your company potentially do better than any other company? And perhaps just as important, what can it not do best? Answers to these questions offer insight into your firm's purpose and are key to moving your company to greatness.
What does your company do best? Or better yet, what can your company potentially do better than any other company? And perhaps just as important, what can it not do best? Answers to these questions offer insight into your firm's purpose and are key to moving your company to greatness.
Do-It-Yourself Market Research
This guide to do-it-yourself market research from About.com's Guide to Small Business: Canada explains how to conduct market research. Includes tips for designing your own market research surveys and market research questionnaires.
This guide to do-it-yourself market research from About.com's Guide to Small Business: Canada explains how to conduct market research. Includes tips for designing your own market research surveys and market research questionnaires.
Five Keys to Getting Customers
Getting customers is crucial to any home business. Use these five keys to complete the sale and get repeat customers. From About.com's Guide to Advertising.
Getting customers is crucial to any home business. Use these five keys to complete the sale and get repeat customers. From About.com's Guide to Advertising.
Marketing vs. Advertising: What's the Difference?
Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not the same thing, from About.com's Guide to Marketing.
Knowing the difference and doing your market research can put your company on the path to substantial growth. Find out why these two components are not the same thing, from About.com's Guide to Marketing.
Ten Low-Cost Ways to Promote Your Business
Get the word out about your business with these ten business promotion techniques that are effective and inexpensive. From About.com's Guide to Small Business: Canada.
Get the word out about your business with these ten business promotion techniques that are effective and inexpensive. From About.com's Guide to Small Business: Canada.
How To Find And Sell To Your Target Market
The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify and how to zero in on your target market using market segmentation.
The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify and how to zero in on your target market using market segmentation.
What's the Competition Doing?
Resources and advice for gathering competitive intelligence. From About.com's Guide to Management.
Resources and advice for gathering competitive intelligence. From About.com's Guide to Management.
Marketing Sherpa
Authoritative news and case studies on Internet advertising. Some of the results are likely to surprise you. This is a subscriptions site, which you can try out free for seven days.
Authoritative news and case studies on Internet advertising. Some of the results are likely to surprise you. This is a subscriptions site, which you can try out free for seven days.